Cross-Posting Chris Coyier
May 16, 2023
Y’all know Buffer? It’s a fairly sophisticated app for posting to social media. It began, I believe, as just a way to schedule tweets. Then it became a way to craft social media posts but send them to more than just Twitter: Facebook, Pinterest, LinkedIn, etc. That, to me, is still the core value. If you have accounts on all those, it’s too much rote work trying to cross-post yourself.
Chris Enns the other day (in our ShopTalk Discord) noted that:
What seemed notable to me was how different the group of sites to cross-post are, so I documented it quick:
| Buffer | Micro.blog | |
| ✅ They say it’s fine, and I basically trust Buffer, but I have zero trust in Twitter. | ☯️ For now, the video a few days ago said it would be removed in coming months. | |
| ✅ | ❌ | |
| Mastodon | ✅ | ✅ |
| Bluesky | ❌ | ✅ Nice, way to be on it. |
| ✅ | ✅ | |
| Flickr | ❌ | ✅ |
| ✅ | ❌ | |
| Tumblr | ❌ | ✅ |
| Medium | ❌ | ✅ |
| TikTok | ✅ | ❌ |
| YouTube | ☯️ Coming soon, they say. | ❌ |
| ✅ | ❌ | |
| Shopify | ✅ | ❌ |
| Google Business Profile | ✅ | ❌ |
So there are:
- Four sites that Micro.blog can do that Buffer can’t: Bluesky, Flickr, Tumblr, and Medium.
- Six sites that Buffer can do that Micro.blog can’t: Facebook, Pinterest, TikTok, Instagram, Shopify, Google Business
I was particularly interested in how Micro.blog could do Bluesky, because that seems hotly up-and-coming and CodePen has an account there now. And Micro.blog is so affordable! Buffer can be a bit expensive with a team and multiple channels. Maybe I’ll switch? But no, probably not, I really like that Buffer can do Instagram — so I gotta stick with that for now probably.
What I didn’t do here, obviously, is look at other apps out there that can do cross-posting. I literally have no idea who else is doing it. I should probably have a look around.
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